But certainly it has produced a lot of Big Marketing Looser .
ADIDAS ,TELECOM,SATCHI & SATCHI...they have made Fun , played with emotions of New Zealanders.
it is sad to note that Top CEO of these companies including RWC happen to keep their jobs pretty intact ...pretty much maybe they would get bonuses for their performance next year after mucking up and blundering
the marketing campaing.
They have not only eroded shareholders confidence..the popularity of their companies have nosedived.
IF THE SAME TYPE OF BLUNDER HAS BEEN CREATED BY THE DOWN THE LINE EMPLOYEE...THEY COULD HAVE BEEN FIRED...
